Data Privacy Day Surprise Enforcement for Loyalty Programs

Rikka Law blog post illustration: Data Privacy Day Surprise Enforcement for Loyalty Programs
Headshot photo of Charlyn Ho, CEO Rikka Law Group | Co-Founder Enzio.ai at Rikka Law
Charlyn Ho
CEO Rikka Law Group | Co-Founder Enzio.ai
February 1, 2022·Insights

On Friday, January 28, the world celebrated its 16th Data Protection/Privacy Day. As the privacy community capped off a week of programming and gazed into the future of potential data privacy enforcement [1], the celebrations were quickly overshadowed by California Attorney General Rob Bonta, who announced that his office was targeting businesses operating loyalty programs for potential enforcement actions.